Meet the creative behind the curtain

Ciao bestie, nice to meet you! I’m Viviana (she/her), an Italian brand designer and creative based in sunny Catania, Sicily.

Through Viviana Graphics, I create custom, handcrafted designs that are as unique as the people behind them.

By carefully manipulating typography and combining it with vibrant, funky elements, I’m able to create brand identities tailored specifically to each client and I bring out their essence into the visuals.

My mission is to shine a spotlight on individuals and businesses that are often unheard, because everyone has a story that deserves to be told.

By embracing authenticity and championing equality in design, together we can take a step towards creating a more inclusive and colorful world.

Working with me means..

FEARLESS SELF-EXPRESSION

I believe in embracing your true authentic self and confidently sharing it with the world, letting your uniqueness shine in everything you do.

REFINED MAXIMALISM

I experiment with playful shapes and bold colors, balancing creativity with functionality to ensure my designs are eye-catching yet never overwhelming.

PURPOSEFUL STORYTELLING

I believe that every design decision should be guided by research and strategy, as it’s the only way to create a successful brand identity that resonates with people.

My road to the spotlight

Coming from a family of performers, arts have always held an important place in my life, ever since I was little. However, it wasn’t until I was in middle school that I really started to appreciate art and slowly find my way towards it.

As an introverted nerdy teenager, I would spend a lot of time (too much maybe?) on the internet, chatting about my favorite singers and tv shows with people from all over the world. This passion led me to download Photoshop at the ripe age of 14 and my life has quite literally never been the same since.

When it was time to choose what university to go to after finishing high school, I knew in my heart that the only path for me was design. And so, in 2017, I enrolled at the Academy of Fine Arts of Catania to study Visual Communication Design.

Soon after my graduation, I started posting my work on social media to connect with designers across the globe - just like I used to do in the past! This allowed me to build an incredibly supportive community and to start my business in 2022.

Today, I’m living my dream and I’m working to help creative weirdos like me do the same!

Some fun facts about me!

- I am a huge nerd (affectionate) and my biggest passion outside of design is movies & tv shows

- The art of drag inspires me massively, both in my work and in my personal life

- I can’t function if I’m not listening to music

- As the good Italian that I am, my favorite dish is my mom’s lasagna!

- I love using make-up and clothing to add some extra color and whimsy in my daily life

FOR FEMALE AND QUEER-LED BUSINESSES AND CREATIVES

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FOR FEMALE AND QUEER-LED BUSINESSES AND CREATIVES ★

“Viviana’s expertise truly shined during this whole experience”

This process was excellent. Viviana was professional and friendly, setting clear guidelines and expectations the whole way. The assets were delivered as promised; she captured my ideas and thoughts very well. If you’re wondering about your branding or telling yourself, “but I could do that myself,” I kindly suggest you think again and invest in yourself, with help from Viviana.