Flow Motion Studio was having a hard time finding a visual identity that would combine their expertise in the field with an approachable and friendly personality. The vision was to be a studio where clients come to craft animated stories, and so during our work together it was important to me to create that same environment of trust and freedom through creative collaboration.

The typography was definitely the focus point of the entire project: the idea was to design a logo made entirely with custom letters and manipulate them so much that they would create a one-of-a-kind font. The composition and the “imperfect” curves of the letters give the logo the feeling of being in constant movement - a motion that flows!