Working on Aristae allowed me to explore the world of abstract illustrations and - for once - put aside the focus on the type. For this project, I wanted clean classic typography and textured illustrations that would represent the spices and what they can do.

The packaging design is the key to the whole vision: the layout is minimalistic, but impactful - thanks to the bold color palette and the stand-out logo mark. The addition of the texture In the illustrations, the poster designs and the rest of the visuals conveys a sense of authenticity but also adventure and playfulness.