CLIENT PROJECT
Strands of Faith
Strands of Faith is a purpose-driven beauty brand celebrating every texture and crafting effective non-toxic products that moisturize dry textured hair with no strand left behind.
After years in business, Strands of Faith knew that it was time for a big rebrand and what’s when they reached out to me to help them out. The main goal for this project was to refresh the visuals in a more fun and modern way, while still keeping the essence of their brand.
For the new logo suite, we decided to use a cleaner font and to add custom curls to show the playful and joyful side of the brand - but in a subtle way. The packaging followed the same direction, prioritizing the informational text while still including an eye-catching element to the collections: the curly pattern. The result is a confident and trust-worthy brand that makes you feel understood and safe.
PERSONALITY: Uplifting, Elegant, Joyful
KEYWORDS: High-quality, Elevated, Sustainable
DELIVERABLES: Brand research & creative direction; Custom typography; Illustration design; Brand identity & application; Packaging design; Social Media template design; Content strategy
Brand photography: Samuel Whitworth
KIND WORDS FROM THE CLIENT
KIND WORDS FROM THE CLIENT
Viviana is super passionate about her craft and it shows. From our first initiation through completion, she was a gem to work with. She took my vision and brought it to life. She was so patient, flexible, and willing to go over and beyond to ensure that I had a wonderful final product. I am so excited about my new branding and can’t wait to introduce it to the world in a new way! If you are looking to elevate your branding, I hands down recommend Viviana as someone to do the job!
