Strands of Faith is a purpose-driven beauty brand celebrating every texture and crafting effective non-toxic products that moisturize dry textured hair with no strand left behind.

After years in business, Strands of Faith knew that it was time for a big rebrand and what’s when they reached out to me to help them out. The main goal for this project was to refresh the visuals in a more fun and modern way, while still keeping the essence of their brand.

PROJECT TYPE:

SERVICES:

KEYWORDS:

Client project

Brand Identity

High-quality, Elevated, Sustainable

DELIVERABLES:

Brand research & creative direction; Custom typography; Illustration design; Brand identity & application; Packaging design; Social Media template design; Content strategy

MISSION

The brand is on a mission to celebrate beauty across all textures through a blend of safe, science-based ingredients and faith, empowering a community where every texture is valued.

TARGET

The target audience includes women who value healthy, moisturized hair and align with brands reflecting their faith and authenticity. They seek effective, reliable products.

PERSONALITY

Strands of Faith has an empowering and uplifting personality, which makes the brand joyful and inspirational for customers, while still keeping and elegant and refined feel.

LOGO DESIGN:

The font chosen for this logo is elegant and clean, but still captivating and with personality. The composition is slightly tilted upwards to represent the uplifting and inspirational essence of the brand. The S sets the tone of the logo, making it joyful but elevated. The detail in the A gives movement to the composition, resembling a curl.

BRAND ASSETS:

The brand illustrations follow the same style as the logomark and create a joyful yet elegant and clean pattern. The different shapes are meant to represent different types of curl patterns, highlighting the importance of inclusivity for the brand. These lines are used on the packaging, website and social media also to add personality.

“Viviana is super passionate about her craft and it shows. From our first initiation through completion, she was a gem to work with. She took my vision and brought it to life. She was so patient, flexible, and willing to go over and beyond to ensure that I had a wonderful final product. I am so excited about my new branding and can’t wait to introduce it to the world in a new way! If you are looking to elevate your branding, I hands down recommend Viviana as someone to do the job!”