Zefira brings nature’s finest flavors to life with a playful twist. Born from a love for organic goodness, Zefira’s mission is to capture the cozy essence of home in every tea cup. Each blend is a joyful celebration of nature, crafted with care and a hint of whimsy. Whether it’s a moment of calm or a spark of joy, Zefira invites you to sip, smile, and enjoy the simple pleasures of a tea that feels like home.

Zefira was born out of an idea I had for a while to design a logo completely from scratch, starting just from a sketch. The goal for this project was to create an engaging and captivating tea brand that would stand out from its potential competitors in the market.

PROJECT TYPE:

Passion project

SERVICES:

Visual Identity

KEYWORDS:

Organic, Playful, Modern

DELIVERABLES:

Creative direction; Custom typography; Illustration design; Brand application; Packaging design;

LOGO DESIGN:

The logo is completely custom and all letter were sketched and later designed to intertwine and create a playful and personable composition. The shapes are meant to have a custom look, matching perfectly the organic and natural feel of the brand, matching also with the illustrations on the packaging.

BRAND ASSETS:

The illustrations represent a two-dimensional garden with flowers being swayed by a gentle breeze, connecting the subjects to the product and its natural qualities but also to the brand name. The illustrations have a scrapbook effect, which makes the subjects look like they have been glued on the packaging.