PASSION PROJECT

Zefira

Zefira brings nature’s finest flavors to life with a playful twist. Born from a love for organic goodness, Zefira’s mission is to capture the cozy essence of home in every tea cup. Each blend is a joyful celebration of nature, crafted with care and a hint of whimsy. Whether it’s a moment of calm or a spark of joy, Zefira invites you to sip, smile, and enjoy the simple pleasures of a tea that feels like home.

Zefira was born out of an idea I had for a while to design a logo completely from scratch, starting just from a sketch. The goal for this project was to create an engaging and captivating tea brand that would stand out from its potential competitors in the market.

To do so, I embedded the brand’s core value not only in the custom typography, but also in the style of the illustration on the packaging - giving an organic and natural feeling to the visuals.

PERSONALITY: Whimsical, Friendly, Engaging

KEYWORDS: Organic, Playful, Modern

DELIVERABLES: Creative direction; Custom typography; Illustration design; Brand application; Packaging design;