Good Candy Co. offers healthy and fun candy and gummies for kids, made with real fruit and naturally sweetened with dates.
Founded by a mom, the brand targets health-conscious parents looking for better snack options for their little ones. The brand wants to combine vibrant, catchy visuals with a focus on trust and wellness, aiming to become the region’s favorite healthy and guilt-free candy choice.
PROJECT TYPE:
SERVICES:
KEYWORDS:
Client project
Visual Identity
Organic, Energetic, Playful
DELIVERABLES:
Creative Direction & Moodboard; Custom Typography; Illustrations & Icons; Packaging Design; Social Media Templates Design
LOGO DESIGN:
Every letter has been manipulated to have uneven edges that make the logo look fun, but still clean and easy to read. The unbalanced design of the O makes both letters look like googly eyes, adding a playful feeling to the composition. The custom manipulation on the C and A creates a unique visual and helps add movement to the logo.
BRAND ASSETS:
The brand illustrations feature fun characters created using parts of the letters of the logo. The characters are meant to be abstract organic fruit, thanks also to the cutout paper texture added to the designs, which creates an authentic feel to the visuals. This illustration style is also present in the packaging design.
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