Gelateria Fisotti an ice-cream shop based in sunny Otranto, Puglia. After over ten years in business, the owners decided to freshen up their image with a new name and whole new brand identity, to match their funky and young vibe!

Gelateria Fisotti had an ambitious goal in their mind when they decided to work with me: change their name and outdated logo but keep that familiarity and sense of community built around their ice cream place. The new identity had to represent the groovy atmosphere they create every day with their music and friendly young staff.

PROJECT TYPE:

SERVICES:

KEYWORDS:

Client project

Brand Strategy; Brand Identity

Funky, Authentic, Fresh

DELIVERABLES:

Creative Direction & Moodboard; Custom typography; Illustration design; Brand application; Packaging design; Social Media template design

MISSION

With a commitment to quality, innovation, and unique experiences, Gelateria Fisotti strives to become a standout brand that celebrates flavor, community, and creativity.

TARGET

The brand welcomes all gelato lovers, from Otranto tourists to locals. Its prime location and vibrant atmosphere attract visitors of all ages, offering a unique and inviting experience.

PERSONALITY

Gelateria Fisotti combines a lively energy with genuine craftsmanship, offering a creative twist on tradition. It’s a place where classic flavors meet modern style.

LOGO DESIGN:

The font used for the logo is a classic sans serif, which is a perfect base for the manipulations created. The curves on the letters represent the texture of ice-cream, but they also remind of waves and music notes - the three key elements of the identity. These themes are also seen in the icon above the typography.

BRAND ASSETS:

The illustrations follow the same style as the icon present in the logo, creating a cohesive look that works perfectly in a pattern. The subjects represent various types of ice-cream, as well as music notes - highlighting once again the recurring themes of the brand identity and the brand’s tagline.

“Viviana interpreted our ideas in the best way possible and did an excellent job that 100% reflects us and our business. She was fast and professional and met our needs!”