Gelateria Fisotti had an ambitious goal in their mind when they decided to work with me: change their name and outdated logo but keep that familiarity and sense of community built around their ice cream place. The new identity had to represent the groovy atmosphere they create every day with their music and friendly young staff.

Following their tagline “Fresh gelato and fonky beats”, we designed a brand identity that’s modern and innovative, but that also reflects the high-quality ingredients and connection to Otranto - thanks to the color palette directly sampled from the sea and the local products used to produce their unique flavors.